Through the Visual Communication & Advocacy course, I have developed a deeper understanding of how graphic design can serve as a powerful medium for storytelling, education, and change. I gained proficiency in Adobe Creative Cloud programs like Illustrator, InDesign, and Photoshop, which allowed me to execute ideas with precision and creativity. The course emphasized critical topics such as visual analysis, design research, and the importance of understanding informational hierarchy and typographic layout. One key takeaway is the ability to translate complex ideas into visually engaging narratives that resonate with diverse audiences. This skill has strengthened my capacity to use design principles strategically to inform and inspire. Additionally, the emphasis on audience response taught me to view design not just as an art form but as a purposeful tool for advocacy and impact. Overall, this course has equipped me with the tools and mindset to approach design with intention, empathy, and a focus on meaningful communication.
What is Advocacy to me?
To me, advocacy is the act of using one’s voice, skills, and resources to champion a cause, amplify unheard voices, or drive meaningful change. It is rooted in empathy and fueled by a deep commitment to creating a better, more inclusive world. Advocacy is not limited to speaking out; it involves listening, learning, and taking action to address the needs of others. As a designer, I see advocacy as an opportunity to leverage visual communication to inform, inspire, and influence. Design has the power to make complex issues accessible, evoke emotional responses, and galvanize people toward action. Advocacy means understanding the audience, respecting diverse perspectives, and crafting messages that challenge perceptions or ignite dialogue. Whether through a poster, infographic, or campaign, advocacy is about creating impact—using creativity and strategy to shine a light on important issues and encourage progress in society.
Organization Project
FocusED Solutions Style Sheet
Organization Logo/Logo Ideas
Brochure
Social Media Mockup
Billboard Mockup
FocusED Solutions Logo Product
